Live Lounge Podcast Series

Launching your brand in China

November 13, 2018 Season 1 Episode 3
Live Lounge Podcast Series
Launching your brand in China
Chapters
00:02:17
Size of the China market
00:05:23
Where do foreign firms fit?
00:07:36
Gotham East and the spirits market in China
00:09:45
How can foreign craft spirit brands enter China?
00:11:47
Dealing with counterfeit of drinks brands
00:13:03
China regulations and trademarking
00:14:25
Harold's horror stories
00:16:58
Shanghai Customs e-motorbikes
00:19:17
The e-bike market in Shanghai vs foreign
00:20:16
Building supply chains in China
00:22:05
Protecting IP of Shanghai Customs
00:24:46
Building trust across border
00:25:19
Hong Fang Law – IP and Trademarks
00:27:47
The counterfeit wine story
00:29:11
Police co-operation in China
00:29:57
Chinese customs and excise
00:32:34
Shipping and ports
00:34:20
Digital marketing in China
00:35:40
Industry verticals and various platforms
00:37:31
How to enter digital platforms in China
00:38:16
China's 'daigou' market
00:39:50
Harold's top tips (Gotham East)
00:41:13
Matthew's top tips (Shanghai Customs)
00:42:48
Karen's top tips (Hong Fang Law)
00:44:27
Michael's top tips (SMART)
00:46:31
Audience Q&A – Fake orange juice story
Live Lounge Podcast Series
Launching your brand in China
Nov 13, 2018 Season 1 Episode 3
Hosted by: Kirsten Johnston
How to launch your brand in China from protecting your IP to digital marketing
Show Notes Chapter Markers

This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:

  • how to get started and dispel common myths;
  • protecting your intellectual property and growing your brand in China;
  • adapting to the local mindset and building local alliances;
  • how to combat sudden policy changes and navigate government regulations;
  • protecting your brand cross-border.

Host: Kirsten Johnston, CEO of JWDK

Panelists:
Michael Norris
, Former Research Manager, Resonance
Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
Matthew Waddick, Founder, Shanghai Customs
Karen Hao, Attorney at Law, Hong Fang Law

If you would like to get in touch with the speaker, please email janet.jiang@britishchambershanghai.org



Size of the China market
Where do foreign firms fit?
Gotham East and the spirits market in China
How can foreign craft spirit brands enter China?
Dealing with counterfeit of drinks brands
China regulations and trademarking
Harold's horror stories
Shanghai Customs e-motorbikes
The e-bike market in Shanghai vs foreign
Building supply chains in China
Protecting IP of Shanghai Customs
Building trust across border
Hong Fang Law – IP and Trademarks
The counterfeit wine story
Police co-operation in China
Chinese customs and excise
Shipping and ports
Digital marketing in China
Industry verticals and various platforms
How to enter digital platforms in China
China's 'daigou' market
Harold's top tips (Gotham East)
Matthew's top tips (Shanghai Customs)
Karen's top tips (Hong Fang Law)
Michael's top tips (SMART)
Audience Q&A – Fake orange juice story
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