Live Lounge Podcast Series by BritCham Shanghai
Welcome to the Live Lounge Podcast series from the British Chamber of Commerce Shanghai. Through a series of live panel discussions, we invite business leaders and industry experts to tackle the major topics and trends impacting business in China.
Live Lounge Podcast Series by BritCham Shanghai
Launching your brand in China
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Hosted by: Kirsten Johnston
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Season 1
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Episode 3
This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:
- how to get started and dispel common myths;
- protecting your intellectual property and growing your brand in China;
- adapting to the local mindset and building local alliances;
- how to combat sudden policy changes and navigate government regulations;
- protecting your brand cross-border.
Host: Kirsten Johnston, CEO of JWDK
Panelists:
Michael Norris, Former Research Manager, Resonance
Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
Matthew Waddick, Founder, Shanghai Customs
Karen Hao, Attorney at Law, Hong Fang Law
If you would like to get in touch with the speaker, please email janet.jiang@britishchambershanghai.org