Launching your brand in China

This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:

• how to get started and dispel common myths;
• protecting your intellectual property and growing your brand in China;
• adapting to the local mindset and building local alliances;
• how to combat sudden policy changes and navigate government regulations;
• protecting your brand cross-border.

Host: Kirsten Johnston, CEO of JWDK

Panelists:
Michael Norris, Former Research Manager, Resonance
Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
Matthew Waddick, Founder, Shanghai Customs
Karen Hao, Attorney at Law, Hong Fang Law

If you would like to get in touch with the speaker, please email janet.jiang@britishchambershanghai.org

Chapters

• 2:17 Size of the China market
• 5:23 Where do foreign firms fit?
• 7:36 Gotham East and the spirits market in China
• 9:45 How can foreign craft spirit brands enter China?
• 11:47 Dealing with counterfeit of drinks brands
• 13:03 China regulations and trademarking
• 14:25 Harold's horror stories
• 16:58 Shanghai Customs e-motorbikes
• 19:17 The e-bike market in Shanghai vs foreign
• 20:16 Building supply chains in China
• 22:05 Protecting IP of Shanghai Customs
• 24:46 Building trust across border
• 25:19 Hong Fang Law – IP and Trademarks
• 27:47 The counterfeit wine story
• 29:11 Police co-operation in China
• 29:57 Chinese customs and excise
• 32:34 Shipping and ports
• 34:20 Digital marketing in China
• 35:40 Industry verticals and various platforms
• 37:31 How to enter digital platforms in China
• 38:16 China's 'daigou' market
• 39:50 Harold's top tips (Gotham East)
• 41:13 Matthew's top tips (Shanghai Customs)
• 42:48 Karen's top tips (Hong Fang Law)
• 44:27 Michael's top tips (SMART)
• 46:31 Audience Q&A – Fake orange juice story